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A2 Media


A2 Media- Advanced Portfolio:

AS Media to A2 Media:


The AS media course complied of creating a 5 minute Radio News Bulletin on a specific region within the area. We were aimed to include a listing of many features within the radio show to try gain the most amount of marks. The features included the likes of interviews, outside broadcasts, vox-pops, etc. We started off with the preliminary task producing a 30 second audio radio news item of a topic of our own choice. It was a chance for us to gain a feel of what the complete topic and project will feel like in the near future and also allowed to act upon any mistakes made in the preliminary task into our main 5 minute Bulletin. Post preliminary task we acted upon our research into our main 5 minute audio project by researching using both primary and secondary methods to gain knowledge into news items which we later used in our bulletin. We wrote out scripts and carefully and precisely recorded them and later edited it using and including title music, sound effects, etc. We answered 7 evaluation questions once our show was finished to provide a round up of challenges we faced throughout the process and how we acted upon the project as a whole. 


A2 tends to be completely different compared to AS. It seems similar in the sense that we are joined together within groups ensuring we 'create' and 'produce' a project as the core of our A2 media grade same as AS. However it tends to be more personal and interactive with the project requiring film in the format of a music video rather than just audio itself. It requires much more time and effort especially free time when filming as we would have to go to locations relateable to our music video and record there. However as the whole content of the project may have changed from just audio now to film the whole format has not changed drastically from AS as the whole concept is to provide and produce a project as the core of our media outcome grade. We base our research of the music video around the main production and also the evaluation questions we base upon results found from the complete production just like AS when we had to research about our news bulletin then create it and finally answer questions depending on results of the outcome of the production. 
Audio to Video (AS to A2)









Genre:


Concepts:Theo Van Leeuwan and John Frow Genre Theory: 



  • How it shapes the audience
  • The topic
  • Who they addressed to 
  • Background Knowledge
  • The purpose
  • Where we encounter it. 
They both wrote a book each describing their concepts and ideas towards the representation of genre through the whole of media. 


'Genre' by John Frow
Introducing Social
Semiotics - Theo Van Leeuwen



John Frow  

Theo Van Leeuwen




Filmography can come in many concepts such as through a television documentary, music videos, films, etc. It was a choice of ours to decided upon a project which we felt best suited us to perform and create as our overall project. 



British Teenage Knife Wars:





Jermaine Jenas a former professional footballer studies about the increased rate of Knife crime in his childhood hometown of Nottingham. The documentary was very possible upon releasing in the UK especially the fact that a former footballer had the courage and bravery to address these members of 'gangs' and help spread across the impact and awareness of knife crime across the UK. The one thing I noticed when watching this documentary was that Jenas and his team managed to fit across all different codes and conventions of a typical documentary.




Examples of Rule of Third


Example of archive
Bill Cosby Fall of an American Icon:



This documentary was aired on BBC iPlayer on the 5th June 2017. Its a one hour long documentary discussing former American icon story since being accused of 50 sexual assault allegations.

The documentary shows clear features which portray it as a documentary itself. The use of Van Leeuwan and John Frow genre theories are also portrayed throughout the documentary. Multiple linked individuals are shown throughout the documentary discussing a topic regarding to the case upon Bill Cosby, they talk about experiences they have seen regarding Cosby. Individuals such as previous actors from one of Bill Cosbys main stand out roles was the Cosby Show. The actor discusses her experience of how Bill Cosby had sexually assaulted her backstage of the show. The clear focus of a one on one interview shows and supplies depths of knowledge for the audience. 



One on One interview discussing past experiences.(RULE OF THIRD) 


Genre:
Genre: 'a style or category of art, music, or literature.'
Different examples of genre in regards to television documentaries 

Narrative:
Narrative: 'a spoken or written account of connected events; a story'

Narrative structure: a literary element, is generally described as the structural framework that underlies the order and manner in which a narrative is presented to a reader, listener, or viewer.


Linear Narrative: With regards to narrative it comes in many different formats and types. With narrative being a description of series of events it can be told in multiple different ways. Such as an autobiography, biography, joke, poem, etc.




Narrative is the media term for story-telling, it’s the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts as in a documentary, or characters and action as in a drama.

When we look at narrative we see that stories throughout the media share certain characteristics. This often links them to genre. 

Narrative Structures:
The way the story or plot unfolds and whether the story is an open or closed structure.

A closed structure means the story ends satisfactorily as in most films- this is known as closure.

An open ending means there is no final conclusion to the story- which will be in our documentary as it’s only a five-minute snippet.

Narrative is informed by character, action and location. Characters have functions such as heroes or villains or someone who assists hero or villain as a helper or messenger.  With our concept, the only character within ours is Fintan who’ll be delivering a message to the audience. The action determines how the events in the narrative occur and the influence they have. The location of a film or television programme is an essential factor in how the story unfolds. E.g. a horror film about Dracula must have a castle. 













Audience: 

'the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.'

There is a huge difference in having to understand them, term of audience in AS level and A2. With A2 being a short documentary in which our audience can visually see our production we need a more in depth understanding 0f the type of audience our production will be targeted at. 


With regards to AS we focused primarily on demographics of people who we should focus our production on and who would want to consume it.  the programme Match of the Day is at 11:30pm and shows the Premier League games from week. The target audience for people who consume Match of the Day are most likely football fans who are primarily male and middle aged and older (e.g. 38+). 


However with regards to A2 we need to develop a further and deeper understanding into the word audience. One thing we must realise and express is that since the late 20th century audience has not been passive when consuming media. There is now an active audience with regards to consuming media. passive audience is an audience that merely observes an event rather than actively responding it. The active audience theory argues that media audiences do not just receive information passively but actively become involved. This can be seen as evidence in video games, where you play the story yourself. The News where you report things yourself and even in film where people blog about their opinions of them. This has led to direct concern that the world of Television is dying thanks to the rise of the the World Wide Web. 








Representation: 'the description or portrayal of someone or something in a particular way.'

Representation is a way in how somebody or something is portrayed. The opposite of representation is reference is still a way of how somebody or something is portrayed Real definition of representation is 'the description or portrayal of someone or something in a particular way.' 

Henry Widdowson stated that it was a "Alternative reality in a parallel to the real world". 

Media Language:

Media language is the way in which the meaning of a media text is conveyed to the audience. ( shots further down blog)




Primary Research Methods: 

Primary research methods is the concept of going out and finding data on a first person account. The data found is reliable as you are the one producing it. They own the data they find. Research is conducted by going into the market place and doing research using different techniques to produce data needed. 


Interviews: Face to face or phone interviews can be very affective in helping find data as you will receive in depth conversations and opinions by the participants. Questions can be varied from open and closed to try and get more in depth or more specific responses from participants if needed. Skilled interviewers can always get the answer needed out of participants resulting in interviews being  a key example of primary research to receive valid and depth data. With regards to out research on depression we decided to reach out to a specialised mental health specialist and manage to have a one on one phone call with them. It can be classed as an interview as questions were asked and answers were received however it was more laid back so can be classed as a unstructured interview as the conversation was easy flowing making it comfortable for us the interviewer and the interviewee. More qualatative data is found with interviews as its more of a conversation based task. Verbal responses will be given most of time in depth and very specific which is helpful for researcher to develop and further the understanding. 



Questionnaire: Questionnaires are another example of primary research. Its the study when you ask a serious of predominantly closed questions with a multiple choice of selection for the person undertaking the interview can choose from. Its a good method as it the conducting of it its quite a quick process meaning its easily accessible for a lot of people. However it doesn't provide a great amount of detail and knowledge for the person hoping for results. 


Participant Experiences: With our documentary being about depression and wanting to spread awareness and educate our audience on it. Our talent Fintan has suffered with depression for the last couple years and he was happy enough to express his real emotions and knowledge upon the mental illness. His experience with suffering from depression has given us the ideal form of research. The rest of the group has learnt a lot from Fintan's shared knowledge which we expressed in the documentary.



The Talent: Within our group it consists of 4 members. Jay, Ryan Fintan and myself Oliver. We decided to choose the topic of Depression as a focal point for our documentary because Fintan suffers with the illness and was happy enough to allow a documentary to be made and was helpful enough in feeding us more information about the topic. He was an example of primary research as his first hand account of the knowledge was fed to us and reflected into our documentary. 







Secondary Research Methods:



Google Search: Google searches was a way of trying to find stats and facts which we didn't gather ourselves. Its a form of secondary research and is useful in finding last minute facts and statistics which could be used in the main production and doesn't take a long time at all



Google Logo



Duck Duck Go: DuckDuckGo is an Internet search engine that emphasises protecting searchers' privacy and avoiding the filter bubble of personalised search results. It can be considered more useful compared to more mainstream search engines as its main role is to protect searchers privacy and shows what they're actually looking for and not from cookies.  
Duck Duck Go logo


Youtube: Youtube was another example of secondary research we used constantly throughout our research and construction. We used small snippets of archive footage in our documentary, including some famous influencers who have suffered with depression who reflect their experience with it which we felt would be useful to put in to our documentary. 


Youtube Logo




Influencer- Joe Weller who's
footage we used in our
production as he talks about himself
dealing with depression.

























Filmography Techniques/Getting to know Camera Shots:




Rule of Third (Interview): Rule of third interview is a prime trope which is an essential norm in most documentaries. The talent is eyes on with the person asking him the questions where as the camera is on the left or right of them therefor no eye contact with the audience watching through the camera is made.


Example of Rule of Third


Close up shots: A close-up camera shot tightly frames a subject so that the subject becomes the primary focus within the shot.Use this shot to keep your audience in-tune and "connected" to the subjects in your video or film

Example of Close up shot


Medium Shot: The medium shot is a general, all-purpose shot. Medium shots are used for dialogue sequences, and they allow the viewer to pick up on the character's movements and gestures. Body language is important to conveying emotion, and the medium shot remains close enough to capture that emotion. 


Example of medium shot
Low Angle shot: These increase height and give a sense of speeded motion.  Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer.





Example of low angle shot



Long shot: A long shot shows a great deal of background, be it the set, the landscape or the venue. Long shots are essential to establish the scene for the viewer and to put the rest of the film into context. This is why they are also known as establishing shots.

Example of Long shot


POV shotA point of view shot is a short film scene that shows what a character is looking at. It is usually established by being positioned between a shot of a character looking at something, and a shot showing the character's reaction


Example of POV shot


Ariel Shot: is shot is filmed from the air and is often used to establish a location.

Example of Ariel shot

Theories with understanding audiences:

Encoding and Decoding Stuart Hall- Encoding and Decoding is the concept of communication which suggests  audiences actively read media texts and don’t just accept them passively. They interpret the medias message in regards to their own background and experiences. Stuart Hall the founder of this concept discovered how media texts are read in three main ways:


Dominant: Dominant reading of the text is the way that its creators want an audience to understand and respond to it.


Oppositional: Oppositional reading of the text is when an audience completely rejects the message.


Negotiated: Negotiated reading is when the audience interprets the text in their own unique way, which might not be the way its producer intended.



Encoding and Decoding concept in visual form



Stuart Hall- founder of Encoding/Decoding concept





















Cultivation theory:

The cultivation theory was proposed by George Gerbner. It's the concept that individuals who watch television frequently are highly likely to be influenced by actions they are enhancing of those they are watching on the tv. The influence goes to such an extent that their world view and perceptions start reflecting what they repeatedly see and hear on television. They argue that television is not a form of reality and individuals are being effected and influenced which isn't considered as normal or an everyday action (realistic). E.G. There is a disproportionate number of handsome gentlemen,beautiful women, crime, wealth and violence. As a result, people end up perceiving the real world in a distorted manner and viewing actuality through a ‘television perspective.’ 



George Gerbner- Cultivation Theory Founder

BOBO Doll Theory: Bobo doll experiment was a way in developing and discovering whether children are and can be effected by what they visually see upon the television. 24 children (12 boys and 12 girls) watched a male or female model behaving aggressively towards a toy called a 'Bobo doll'. Once the children watched that they were put to the test and put in front of a Bobo doll to see if they would act in the same manner and are directly effected by what they are visually seeing.   
Bobo doll experiment 

Hypodermic Needle Model
The Hypodermic Needle theory: This is the concept of how the how the audience are directly influenced by what the media is telling us. Its like how a needle being the media is being injected into us as we are directly affected by what they are saying and fully take it in. For example a concept of where the hypodermic needle theory can be seen was during reign of Adolf Hitler through the use of Propaganda which directly affected the German population changing mind concepts and what they believed in. 









Henry Jenkins theory- Media Convergence: 


Henry Jenkins- Media Convergence theorist
Media convergence is the joining, or ''converging,'' of distinct technologies into one. It takes completely separate ideas and smashes them together, so that we're left with one big idea. The smartphone is a example which involves the 3 C's of Computing, Communication and content. Its a device with multiple features including a camera, phone, games, etc. Its not limited with its usage making a example of convergence as it converges multiple different media concepts into one. The internet as allowed fans to gather and create their own texts and easily share their work. Instead of consuming the texts, audiences are creating them. 



Auteur's theory
The auteur theory comes from Astruc's concept of camera pen. The theory describes the role of a director as being someone who oversees and has total autonomy the audio and visual elements of the media product. Such basic factors of the motion picture such as the camera placement, lighting and scene length transfer the message of the film.




Understanding the Codes and Conventions of Documentaries:


Interviews: Within an authentic or typical documentary there tends to be a professional or member skilled a trained in a particular subject who is usually present to express their opinion, thoughts and knowledge onto the chosen or specific topic. This is a way of expressing a deeper understanding of the topic to the audience watching to give them more of a reliable and trustworthy source of information as they know its coming from someone who is a professional in that specific region.




Real footage of events/people: This is key within a documentary as it creates more of a deeper connection for the audience. A documentary is real and non-fictional, its a concept to educate and a way of dealing with something real. Therefor its essential to include footage of real events and people so people know it isn't made up or exaggerated.

Voice overs: Voice overs are useful in allowing narration to occur whilst different cut scenes and cinematic are shown. A documentary as well as being educational needs to be entertaining, so theres not always gonna be scenes of individuals talking as it would bore the audience. Cine-matics would be used as an alternative with voice overs of narration over it.

Graphics: Graphics are used as a code and convention of documentaries as it makes it an easier viewing pleasure for the audience. Graphics include text and pictures that feature information about the documentary, or name tags to identify characteristics.






 Construction of Main Task:


My Group:

                                                                                                                                                                                                               
Fintan Power: 6117

Jay Bircham: 6016
Ryan McVeigh: 6095
Oliver Norris: 6107


Audience Research:

With our 5 minute documentary being based and focused upon the mental health issue of Depression, within the UK the frequency of mental health is quite high especially with regards to depression. Approximately 1 in 4 people in the UK will experience a mental health problem each year and In England, 1 in 6 people report experiencing a common mental health problem (such as anxiety and depression) in any given week. Its discovered that over half of all mental ill health starts by age 14 and 75% develops by age 18 (Murphy and Fonagy 2012. Depression and mental health within younger people is very frequent within the UK. Therefor we primarily focused our documentary around the ages of 16-25 year olds as a way of educating, creating awareness and simply getting out to young people who may feel they're the only ones feeling the way they are that they are not and express how frequent and actually become a normality with 1 in 6 people experiencing some form of mental health issue per year. 


With the 4 within our group being aged 17-18 we decided that we can relate to people our age and would want to try educate those similar to us. With one person in our group who has expressed how he has experienced depression before it was his idea to come up with this topic and wanted to focus on the younger population and to express thoughts and ideas to educate and inform. We tried to gather as much information as we could to fit in within our documentary. We used secondary research methods such as the Internet to help us find reliable statistics but also using primary research with information discovered from past experiences with a member of our group and actual information from a NHS doctor. 


Research into finding a topic then additionally researching information into that topic did take up some time. We wanted to choose a topic which was relatable to those at our age or a similar


Planning:

This was a structured plan of film schedule which we did try to stick to


We made a Snapchat Group chat to enquire each other about timings and any issues we may have.
We also would decided on random dates own addition to those in the plan to try get more clips to have a variety and range to choose from


Paddington Recreational Grounds:
















The Shard and London Eye:



Piccadilly Circus:





We had to decided upon accessible locations which myself and group could travel to to collect multiple different camera shots and angles to use as cut scenes, etc throughout our documentary. We decided on popular tourist attractions such as the London Eye and The shard as we believed it would be great locations to collect multiple cut scenes,etc to choose from. Paddington Recreational Grounds is the most local park to our current college, its open and has many quiet areas we used to our advantage to film cut scenes but also interview styled shots and the talent talking about the topic in the documentary. 



Getting to Use Adobe Spark:


Before jumping straight into Adobe premier pro to start the editing process of clips for our main 5 minute documentary, we decided to test out a new device called Adobe spark to get a slight feel of what the editing process is like and just to begin practicing before going onto a more complex device like premier pro. Adobe Spark is a device which allows simple videos to be made using different images and videos. Free and designed for everyday communications, Adobe Spark is an integrated web and mobile solution for creating and sharing impactful visual stories. Its goal is to empower anyone, such as small businesses,  social marketers and students, to create stunningly visual content that engages audiences across multiple channels and looks amazing on any device.






Stone Roses (BY MYSELF):

I decided to produce a 42 second adobe spark video using a collection of images and videos which I gathered about my experience of going to see a band called 'The Stone Roses'. Adobe spark is a device which gave myself a taster of what were looking at wanting to produce as our main topic. It could be considered as a very short and basic documentary which required visual images, audio and editing which will be included in our more in depth documentary produced later on in the year. I started off by thinking of a topic which I could easily take images and videos of to produce into a Sparks presentation. I then placed each image or video into chronological order and commentated over in order to make sense. It was easy to produce as a solo as I had all the resources in order to put together. The only part in which could have been a struggle was actually getting used to the app with it being a recent app released I had to go through it to fully understand how to edit the images, add audio to each slide and finalising the produce and uploading it.







Neymar (WITH PARTNER): 

My second attempt at Adobe Spark was much smoother and easier to create compared to my first. Firstly as I had already had practice with adobe spark and new how to work it due to the work of my first presentation and additionally the video produced wasn't a individual worked produce but i was paired up with Ryan so both our efforts were put into it. We both equally recorded our voices to evenly split the proportion and our combined efforts in the editing made it a lot easier compared to doing it individually.



 




Past with Filming:

With studying media for over 3 years, tasks and projects have led to me developing skills such as editing, filming, recording, etc. With the ambition to produce a 5 minute scene of a documentary at end of the course filming skills are required which I hasn't been my main focus due to previous projects not necessarily requiring filmography. So with all the practice myself and group need before starting the process of filming our finalised product we needed to have a practice with a camera and equipment. We decided to conduct an interview with the rule of third being our main focus which was previously taught to our group.





This is a cartoon design myself and my group constructed as a concept which we planned on using when it came to filming our main shots and clips. It was an initial idea we came up with and wanted to show it in our finished piece. 




(Practice attempt at interview using Rule of Third)

Within the video is a short cinematic shot leading into main focus of a interview with main talent Fintan Power. It was a very useful task as we identified the produce wasn't perfect and had a lot of room in order to prove which we have taken on board to try and perfect in our next attempt at an interview. We got a little bit more comfortable with the use of a camera and all features needed to produce a short filmed video.





Filming Process:


Filming was a very difficult task. We needed to ensure the choice of shots were entertaining for the audience watching yet relatable to the topic. With depression being such a touchy choice of topic target audience who may be experiencing with depression would be sensitive therefor it was really tricky and had to ensure the shots we made were appropriate. 


These are a list of shots we took throughout the filming process:





Piccadilly Circus Big screens; huge tourist attractions decided would be good for cinematic shot
Shots from Paddington Recreational Grounds 

Rule of Third Style interview- creates an impact with audience 

Low angle shot- makes audience have to look up to talent as
a role model
London Eye Embankment Cinematic time lapse

Shadow focused shot taking in Paddington Recreational grounds- used for cinematic


Video Examples:







We made many mistakes throughout our filming process and did take many cuts to get the perfect clip. Practice was needed especially with clips discussing about certain information and evidence like the clip above. 







These are 2 examples of visuals we filmed as options to add into our documentary.







Editing Process:

Our main focus of the documentary was for it to try and make a real connection with the audience. We wanted to educate but also interest those watching. Myself and the rest of the group really like the concept of bringing some sci-fi effects into the editing process such as the VHS effect. It created a real on edge feel which we really was aiming for. 
Editing has been something in which myself have experienced from previous years. However never editing in records to film. Ive produced finalised audio tasks such as Radio Show Bulletin in which deep editing was required with use of audacity. Despite audio was our main focal point in previous years with A level being film it is a lot different but the experience of other editing has given myself an idea and concept on where different clips should be placed to create a greater effect, etc.


  


We also took different google images too add into and create a stand out visual effect. 


We took this google image and felt we could use this
in our video documentary we wanted to create a visual
 effectof the statistic of 1 in 8 people suffer with depression.


This is the example of how we took a google image edited it to put into a clip of our documentary given a visual representation of the statistic that 1 in 8 people suffer with depression.





Once finished our audience research and we had a clear understanding of an idea what were are gonna develop upon we got to work. We made rough plans with regards to roles for every member in our group, locations we were focusing on shooting at, scripts, and times to film and edit to ensure we hit our deadline. 



We started filming on the 23rd of October firstly trying to create our first documentary style interview which we had previous practice of before. 
Practice of Interview








Image result for adobe premiere pro
Premier Pro Emblem
Adobe Premier Pro:

Getting to learn how to edit:


Snippet of what our editing process looked like

Heres an example of the clips we filmed in the prime of the editing
process. We had to carefully place and layer each clip to fit it with the
running order of film and sound.


















Heres an examples of an affect we used frequently throughout our documentary.
We constant would cut between clips do match our vhs effect theme, which this screenshot
 is an example of that. 











\

This is a example of our introduction we used in our main task. Its a way of getting across one of our main motives of the documentary to educate the audience but also as a way of a cut scene from main video clip and to alternate it with just text. Before we started the documentary one of our two aims were to educate. Which in this opening clip we are educating the audience with the definition of our main topic of 'Depression' as we wanted to ensure that the audience watching was aware of what the illness is so they can develop more of a closer understanding to our documentary.


Fintan editing the Doc
Image result for adobe premiere pro
Editing Tools



( FIRST DRAFT)
 

This is the first draft of our complete 5 minute documentary- After reviewing footage clearly we decided we are not 100% satisfied with the task and realised we can make many improvements to secure a better grade. Spelling errors and cropped images are simple mistakes made throughout but also the duration of certain scenes are quite long and have decided to add further scenes to avoid disengagement with the audience.


We needed to add and amend to our documentary to try and make it more appealing and entertaining for the viewers after reviewing our first draft and deciding that it wouldn't cut it.

We noticed from reviewing the first draft, many of our clips tend to drag on to up to 40-50 seconds which we noticed doesn't actually appeal to the audience and actually bores them and distracts them from the content. To avoid this we decided to film more video clips to add more of a variety of shots an to narrow the time per shot down to keep the audience appealed and attracted to follow on with the documentary.


This is an example of archive footage we used in the documentary. We wanted to educate the audience by showing a clip of a Professor at USC discussing about depression and also a Internet influencer 'Joe Weller' to develop more of a an understanding from those who suffer with it.




(FINISHED 5 MINUTE DOCUMENTARY- SHADOWS OF DEPRESSION)





Ancillary Task 1: Documentary Advertisement Poster:

Netflix Poster
We decided to make a poster as a concept of advertisement for our main 5 minute production. Before starting the construction of the poster we developed a wider understanding of professional documentary advertisement posters from institutions such as Channel 4 and Netflix. 

Channel 4 Documentary
 Poster


























 










Draft Poster:

We looked closely at the concepts of both posters and realised that they clearly both stand out. The Channel 4 has disturbing graphics of and individual being sunk into the ground and desperately calling for help. The girl begging for help is the representation of the children with regards to the documentary title being 'Britains Forgotten Children'. It provides a clear message that the girl is representing the whole of the majority of those children who are neglected. The image is very graphic and creates real emotion on how the girl is feeling which represents all those who can relate to the documentary
First draft of our Advertisement Poster






After further feedback by peers, teachers and others we discovered that despite wanting to fit the colour scheme with black and white to fit the mood of the documentary we've been told and can now see the poster seems to be quite dull and very unattractive. We were told to remove the brick background and to replace it with a busy surrounding with lots of people and to add a hint of colour to avoid un attraction.




Finished draft of our Advertisement poster
We received feedback to replace the bland brick wall with a busy background to represent the separation and divide in relations with Fintan the talent and everyone else. 




Ancillary Task 2: Radio Advertisement 




Finished version if our 30 second radio advertisement for our 5 minute radio documentary. We wanted to try fit the advertisement to the tone and atmosphere of our main task. We used different audio clips, fast cut clips to give it a real serious atmosphere which we wanted to get across in our documentary.


Audience Feedback:

[.  Ancillary Task 1 Feedback]




This is feedback we received from another classmate Alberto who gave his thoughts and opinions on our first ancillary task of the advertisement poster. This was the original feedback but after time and reviewing the poster further we received more feedback which we then acted upon.

[First Draft feedback]


From our first draft of our documentary above we received feedback from individuals on how to improve.
Feedback 1 of Doc


Feedback 2

Evaluation Questions:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



2) How effective is the combination of your main product and your ancillary products?








3) What have you learned from your audience feedback?






4. How did you use media technologies in the construction and research, planning and evaluation stages?



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